Jan 30, 2009

Best Global Brands- 2008

Facebook

BusinessWeek magazine recently picked up Top 100 Global Brand for the year 2008. The research was done by Interbrand Corporation, founded in 1974 and has its presence on different part of the globe. Simply to qualify for the global brand competition, each brand must derive at least a third of its earning outside it origin country (home country) and have publicly available marketing and financial data.

Based on the Research done by Interbrand Corporation for BusinessWeek magazine, Coca-cola is ranked as “Number One” brand and has a brand value of $66,667 Million(i.e 5,20,00,26,00,00,000.00/- NRs). The total revenue earned by Coca-Cola during the period Jan02 , 2007 to Jan 02, 2008 was $ 28,857 Million(i.e 2,16,42,75,00,00,000. 00 /- NRs) and out of which $5981 Million(4,48,57,50,00,000.00/-NRs) was the net income .

IBM Ranked 2nd based on the Brand Value, for the year 2008 with a total brand value of $59,031 Million. IBM had a total Revenue of $ 98,785 Million during the period of Jan 02, 2007 to Jan 02, 2008. Similarly Microsoft grabbed the 3rd brand for the year 2008 with the brand value of $59,007 Millions.

Following is the table that reflects the brand ranking and the brand value of the top 100 global brands.


2008 Rank2007 RankBrandCountry of Origin2008 Brand Value ($m)
11Coca-ColaUnited States66,667
23IBMUnited States59,031
32MicrosoftUnited States59,007
44GEUnited States53,086
55NokiaFinland35,942
66ToyotaJapan34,050
77IntelUnited States31,261
88McDonald'sUnited States31,049
99DisneyUnited States29,251
1020GoogleUnited States25,590
1110MercedesGermany25,577
1212Hewlett-PackardUnited States23,509
1313BMWGermany23,298
1416GilletteUnited States22,689
1515American ExpressUnited States21,940
1617LouisFrance21,602
1718CiscoUnited States21,306
1814MarlboroUnited States21,300
1911Citi BankUnited States20,174
2019HondaJapan19,079
2121SamsungRepublic of Korea17,689
22NewH&MSweden13,840
2327OracleUnited States13,831
2433AppleUnited States13,724
2525SonyJapan13,583
2626PepsiUnited States13,249
2723HSBCUnited Kingdom13,143
2824NescafeSwitzerland13,056
2929NikeUnited States12,672
3028UPSUnited States12,621
3134SAPGermany12,228
3231DellUnited States11,695
3330BudweiserUnited States11,438
3422MerrillUnited States11,399
3538IkeaSweden10,913
3636CanonJapan10,876
3732J.P.United States10,773
3835GoldmanUnited States10,331
3940Kellogg'sUnited States9,710
4044NintendoJapan8,772
4139UBSSwitzerland8,740
4237MorganUnited States8,696
4342PhilipsNetherlands8,325
44NewThomson Reuters *Canada8,313
4546GucciItaly8,254
4648eBayUnited States7,991
4750AccentureUnited States7,948
4843SiemensGermany7,943
4941FordUnited States7,896
5045Harley-DavidsonUnited States7,609
5151L'OrealFrance7,508
5252MTVUnited States7,193
5354VolkswagenGermany7,047
5447AIGUnited States7,022
5549AXAFrance7,001
5653HeinzUnited States6,646
5757ColgateUnited States6,437
5862amazon.comUnited States6,434
5956XeroxUnited States6,393
6058ChanelFrance6,355
6159Wrigley'sUnited States6,105
6264ZaraSpain5,955
6363NestleSwitzerland5,592
6460KFCUnited States5,582
6555Yahoo!United States5,496
6667DanoneFrance5,408
6768AudiGermany5,407
6866CaterpillarUnited States5,288
6965AvonUnited States5,264
7069adidasGermany5,072
7171RolexSwitzerland4,956
7272HyundaiRepublic of Korea4,846
73NewBlackBerryCanada4,802
7470KleenexUnited States4,636
7575PorscheGermany4,603
7673HermesFrance4,575
7761GapUnited States4,357
7878PanasonicJapan4,281
7983CartierSwitzerland4,236
8079TiffanyUnited States4,208
8174PizzaHutUnited States4,097
8280AllianzGermany4,033
8385MoetFrance3,951
8484BPUnited Kingdom3,911
8588StarbucksUnited States3,879
8681INGNetherlands3,768
8777MotorolaUnited States3,721
8889DuracellUnited States3,682
8991SmirnoffUnited Kingdom3,590
9092LexusJapan3,588
9194PradaItaly3,585
9290JohnsonUnited States3,582
93NewFerrariItaly3,527
94NewArmaniItaly3,526
9587HennessyFrance3,513
96NewMarriottUnited States3,502
9793ShellNetherlands3,471
9896NiveaGermany3,401
99NewFedExUnited States3,359
100NewVisaUnited States3,338


Table Source: InterBrand.com

Referring to the BusinessWeek magazine ,Brand ranking was done based on the company’s total sell under that specific brand, and how much of those earnings result from the power of the brand.
यो प्रस्तुती को मु्ल्यांङ्कन गर्नुहोस!:




5 comments :

Postak Shrestha said...

Great Piece of Info. I think No 15 should be American Express.

सपनासंसार said...

Postak Ji,
Thanks for pointing it out. I made the correction.
~Sapanasansar

Anonymous said...

taha ek thauma katai nepal bhaideko bhaye herna pani maja aauthyo hola..............kahile aaucha tyo samay jahile taha 100 ma ekthau ma ta nepal dekhna paaiyos..

Pallo ghare' kailo said...

prastuti Nepali bhasha mai bhaidiyeko bhaye ramro hunthyo. kaagko beech bakulla jasto lagyo yo lekh...aauda deen haru ma ultha garera matra paskana nivedan garchu.

सपनासंसार said...

पल्लो घरे काईलो ज्यु,
धन्यबाद तपाईको सुझावको लागी,
तपाईको कमेन्ट पनि नेपाली मा भैदिएको भए, हगी ! एउटा कुरो क्या :-D :-D
खास मेरो चाहना त सबै नेपालीमै लेख्ने नै हो । तर केहि मित्र हरुको सुझाब बमोजीम , अव फाट्ट फुट्ट अंग्रेजी मा पनि लेखुँकी भनेर हो । यहा पनि संसोधन गरी सके ,। तपाईहरुको सुझाब बिना नै चल्ने त हो नि !तपाईको सुझाब मैले सकारात्मक रुपमा लिएको छु ! आशा गरौं , यो छिट्टै कार्यान्वयन होस ।
धन्यबाद सुझाबको लागी !

Post a Comment

तपाईको प्रतिकृया प्रकाशन हुन केहि समय लाग्ने छ।

 ©sapanasansar.com 2006-2010

 © www.sapanasansar.com यो पेज, मार्च २००७ देखी , Web Site Tracking पटक हेरिसकिएको छ ।

TOP